You guys… This. Is. Massive.
Until now, us pet owners haven’t had much choice when it comes to selecting ethical, high welfare produce for our dogs.
If you’re anything like me, you’d never buy a caged egg or battery chicken breast but when it comes to making considered dog food decisions…well that choice isn’t really there.
Whether you feed kibble, canned or raw – it’s hard to know exactly what’s in it…and importantly what standards of welfare those animals were held to.
I mean you’re never going to see a dog food label that says ‘Caged Chicken with Peas & Gravy’ or ‘Pet Mince from A Pig That Never Saw the Sky’ 🤷♀️
But don’t despair, light is on the horizon and it’s closer than you think.
A few weeks ago I found a place that provides exceptional quality beef from grass-fed, free range cattle that have a high welfare lifestyle from start to finish.
And by ‘finish’ I mean they get a quick, painless, stress-free death within the familiar surrounds of their own farm.
Currently Australian livestock are primarily processed in abattoirs- which involves the stress of long distance travel and the fear associated with unfamiliar environments.
It’s not great, in fact it’s pretty terrible… And it’s those scenes that make people swear off meat for good.
But that’s not the answer, especially as conscientious dog owners.
Instead we’ve gotta pull on our grown up pants and actively research our food production – as well as that of our pets. And yes, this includes livestock welfare (even the confronting stuff) and from that information we can make better, more informed decisions.
Change is possible and it starts right here.
After we discovered the high welfare beef producer down the road, Pauline and I couldnt get there fast enough.
We were shown around, saw the set up and were actually pretty speechless.
The level of respect and compassion given to these animals at every step is pretty mind blowing. It sets an incredible precedent for improving livestock welfare in Australia.
People, the change is coming and we get to be part of it 🙏
High Welfare Pastured Range – Honouring the Whole Animal
Here at Gully Road, we’ll be repurposing the ‘spare parts’ in a new range of High Welfare fresh, raw dog food delivery in Victoria.
Shortly after that we’ll be offering pastured beef dehydrated treats and chews.
I know right… How exciting!!!
And around about now I bet you’re thinking ‘Hmmm… Sounds good. But how crazy expensive is this going to be?”
Well I’m glad you asked and obviously these products will be more expensive.
That’s because it’s a premium grass-fed product (no fast-buck feedlots here) and we’re doing everything on a small scale…by hand… So we cant compete with mass production prices.
However I can assure you there will be no douchey mark-ups or wanker tax… after all, if we cant sell these treats – then it defeats the purpose of honouring the whole animal.
During the trial phase, we’ll only have limited quantities and availability will be released by email or direct link only. (This is because I cant be bothered with the yelly whinge-bags that pipe up on social media every time I make mention of anything remotely confronting 🤦♀️)
So seeing as you’ve made it this far you might be keen to know more? If you’re in Victoria, visit the Gully Road Raw site by clicking below 👇
If you’re not in Victoria, please enter your info at the bottom of this page and I’ll let you know when the new products have arrived.
Yes, some dude called me a ‘woke dickhead’ on a recent post and I thought…”Hmmm, that’s got a ring to it… I’m gonna run with it”
Anyway, here’s the form. Let me know if you want in 👇