Guys, it’s finally happened!

We’re delivering fresh, raw dog food to NSW, Queensland, Victoria and ACT

– with more locations to follow soon 👩‍🌾

It’s the best quality, human-grade, grass-finished beef you can get in Australia – and we’ve managed to grab the spare bits for our raw dog food packs delivered to your door.

Furthermore, it’s the highest welfare meat produced and it’s a legitimately ethical alternative from a lot of the shady semi-transparent pet food options available right now.

Our Difference

Transparency in the pet food industry is a problem. It’s almost impossible to find out where your pet got their food from, or what the ingredients were. You wouldn’t buy intensively farmed chicken or caged chicken if you are like us. But you can’t have that option with pet food.

Worse, they can say whatever they like and get away with it. Notice how many pet food blurbs say “CAN include grass-fed beef” or “MAY include free-range chicken”?

It sounds deliberately misleading. I cannot find any evidence to support those vague statements.

It’s not over, but I would like to end it by saying “Rant Over ‘…”

These lies really drove us to double down on finding ethical, humane and high-quality raw food that can truly fill the gap. You’ll find the entire story at Gully Road – Powered By Provenir. You’ll find more information below about the difficult stuff.

We don’t add any bulking ingredients, which is even better.

Why Grass-Fed & Finished Beef are the Best

It’s obvious that Grass Fed is the latest buzzword, but what does it really mean?

All beef cattle in Australia are fed grass at one point. The term ‘Grass Finished’ is what you should be paying attention to.

Here’s why…

Beef cattle are usually raised on pasture until they reach 12-14 months of age. After that, they move to a feedlot to finish their grain. They spend the final months of their lives in small dirt yards. Feed lotting is the best way to gain a lot of weight (and the most meat) in a very short time.

It’s not the best system, but it is better from welfare and environmental perspective. The main problem with feedlot beef from fast-finished feedlots is it’s nutritional and quality.

Grass-finished beef, on the other hand, is a slower and more costly process, but it is much better when it comes to animal welfare and environmental impact as well as product quality.

Although the whole thing deserves its own article, let’s not forget to mention why it’s better.

The optimal ratio of Omega 3s and Omega 6s is found in grass-fed beef. Grain finished beef is more Omega 6-friendly than grain-fed beef, which can be highly inflammatory.

Grass-finished beef has five times the amount of CLA as its feedlot counterparts. CLA (Conjugated Linoleic Acid), a powerful antioxidant fatty acid that improves lipid profiles, and increases the overall health of your dog’s health, is called CLA.

CLAs claim to offer the following benefits:

Enhance the function of your immune system
You can aid your body to fight cancer by including 0.5% CLA in your dog’s diet. There have been numerous scientific studies that have proven this.
CLAs can also reduce inflammation in the body. This can help reduce allergic reactions such as dry skin, itchy skin, and warm spots, among other conditions.

What’s the Provenir difference?

Provenir, an on-farm meat processing company, has opened up a new world for conscientious and ethical carnivores and dedicated dog owners.

They work with Australian farmers to buy and process cattle on-farm. The process for the animals is fast and painless. They are delivered to their farm in familiar surroundings.

Provenir on-farm processing

This reduces the need for long-haul travel and eliminates stress at the slaughterhouse. This ensures the highest quality meat, is grass-finished and feels better for those who care about animal welfare.

(If you want to learn more about the slaughter process, I have linked to it at the bottom of the page.)

….We know that while the best beef is sent to Neil Perry and Masterchef’s dudes, there’s always a little left… so we step in.

We are repurposing organs, muscle meat and bones to create high quality, high-quality dog food. All packaged up and delivered right to your doorstep.

How about the price?

We are just at the beginning of something big, but we have to start small. As you know, smaller is more expensive.

If you already use a Raw Food Premix or Delivery Service, you will see that our prices can be on par with other providers and sometimes even lower than others.

This is not mass-produced beef from large, foreign-owned farms. Our livestock are not fedlotted or processed in large, scary facilities.

You will find what you see here mostly from Mum & Dad farmers. It is processed in a thoughtful, compassionate manner and packaged in a few passionate guys and gals from regional Victoria.

I don’t want to make you think, “Pffftttttttttttttttttttttttttttttt…I can get that for $10 from Woolies” and assume that we are just adding some fancy words and taking the piss on the price

We’re not.

Take a moment to look around our Shop Page. I think you will like it.

Guys, it’s finally happened! We’re delivering fresh, raw dog food to NSW, Victoria, Queensland and ACT – with SA, WA and Tasmania to follow soon 👩‍🌾

It’s the best quality, human-grade, grass-finished beef you can get in Australia – and we’ve managed to grab the spare bits for our raw dog food subscriptions that are delivered to your door.

Pretty flash huh? 😜

Furthermore, it’s the highest welfare meat produced and it’s a legitimately ethical alternative from a lot of the shady semi-transparent pet food options available right now.